Posted in: Business/Marketing, Graphic Design & Printing

Promotional Item Design And Printing: The Basics

Promotional item design and printing are an important aspect to the success of any business. The right promotional item design can attract new customers, increase awareness of your brand or service or just to promote your business to existing customers. When designing and printing promotional items, it’s important to keep a few things in mind. Design elements such as logos, messages, colors, and shapes all have an impact on the overall impression your promotional items create. Below are some of the main points you should consider when choosing promotional items for your business.

What is the purpose of your promotional item? Will your recipient use it regularly? If you’re offering a product or service that will only be used one time then a one time use in promotional item may be the best option. For products or services that will be used on a regular basis it’s essential to choose a promotional item design and printing that will appeal to recipients on a daily or weekly basis. This means you should offer a product that will be used often or a design that will change or enhance over time.

How will your recipients use your promotional item? Will they simply hand it out at your business premises, or will they also use it whilst traveling. Will they also keep it on their person at all times and use it while waiting for services or goods to be delivered to their door? Once again this will impact the design and printing you choose. Some businesses have found that giving printed calendars, key fobs and cards with business information printed on them have had an immediate positive impact on the number of new customers and business. Whether these items are used on a daily basis or occasionally, they’re an effective way to show customers that your business cares about them.

Will your promotional item design and printing appeal to the tastes and preferences of your recipients? Different promotional items will appeal to different people, depending on their lifestyle, their work/life balance, and their budgets. For example, a calendar would appeal to those with a hectic lifestyle who can’t always get away from their laptops, while a high-end watch wouldn’t be suitable for those who prefer to simplify their lives by only going to the gym on a specific date each week.

What colors and types of text will your promotional item design and printing be? Some items will have one dominant color, such as a calendar, key fob or watch, whilst others will be more colorful, with lots of black, red, yellow, and other bright hues. These make great promotional item designs if you want to get your company logo and contact details into people’s hands, but they can also work well if you’re promoting an environmentally friendly or socially responsible initiative. If you think about what your recipient uses, you can easily come up with something that they’ll love.

Finally, how long do you plan to give your promotional item(s) for? Will they stay in your company’s possession for days or weeks, months or years? This can have a huge impact on how your promotional items are designed and printed. For example, a plastic wristband may only be worn for a few minutes before being discarded, whereas aluminum or metal watch could last for many years. Depending on how long your target audience will remember your company name and information, this can make a huge impact on your business – giving you valuable extra advertising at a time when you need it the most. For more details on promotional items visit your local Copyfast Printing in your area.